External Environment of Hospitality Industry Essay

External Environment of Hospitality Industry - Essay Example According to the research findings, it can, therefore, be said that considering the ever-changing environment for the coming generation, it is highly likely that these people may not provide that much business to the hospitality and tourism industry as compared to their parents. This is true because of increasing pressures on the next generation for hard work, the presence of more options to do at home with all the gadgets and challenging work life to maintain an acceptable level of lifestyle in the coming years. Therefore, the hospitality industry will have to cater to these customers by providing them with the most value in limited time considering their busy lives. Another possible socio-cultural factor would be the rise of ethical consumerism in the developed countries where consumers are looking for products and services whose practices are of fair-trade, green, ethical, sustainable and responsible. These consumers are often ready to pay premiums for the products and services of such companies and the same is true for the hospitality industry as well. This niche market has immense potential since it has grown from 13.9 billion pounds in the year 1998 to 40.2 billion pounds in 2010 in the UK alone. Without any doubts, the economic factors are the most defining and crucial external forces affecting the hospitality industry. Even as of today, the global economic system has not recovered from the recession that hit in the year 2007. In the United Kingdom, experts are hinting a fear of double-dip recession. The current economic outlook of United States is not healthy considering the fact that for the past couple of years, 2009 and 2010, the real GDP growth rate has been -2.7 and 2.9 respectively and the unemployment rate is at alarming high level of 9.1 percent. On top of these, the frustration and aggravation of the people of US are evident from the movements such as Occupy Wall Street and 99 percent.

Standartization of SAT and GRE Essay Example | Topics and Well Written Essays - 1750 words

Standartization of SAT and GRE - Essay Example The biasness of the universities associating the scores of such examination in admission procedure are also been studied over here. Thesis statement: The SAT and GRE examinations are biased in their scoring pattern and has little effectiveness in determining the performance of the students in colleges due to degradation in its standard. Meritocracy in America and SAT: The importance of SAT cannot be overlooked. SAT has established itself as the primary gatekeepers for the entry in university of America. The admissions system in America became more selective because of the increase in the number of applicants every year and the limited number of seats in American universities. In this environment the importance of SAT cannot be ignored. SAT acts as a mechanism to rank students and allow entry into the universities based on he scores. SAT has been to predict the performance of the students over the years. (Nagasaki, 44) Another important factor which deals with SAT is the benefits asso ciated with it. Sat and Act provides the facilities of scholarships. The scholarship is granted to the students based on their merits. Providing of such scholarships facilitates students from economically weak class to peruse their education. Often it was found that meritorious students would stop pursuing higher education due to financial constraint, but the competitive examinations helped them a lot by the grant of the scholarships (Wadsworth). SAT and Act acts as the guiding factor to a numerous college and universities all over the United States and the admission procedure is claimed to be followed based on the merit of students. (Sebastian) The meritocracy of America is popular over the decades. However in recent times the model of meritocracy has been in question. The globalization of the world and the popularity of the education system of America have turned the education system as a medium for grasping more economic benefits. The universities have also cited social discrimin ation against the students of various races seeking an admission in the universities. The origination of SAT happened in the year 1926 as an effort to enable youths from various parts of the worlds to attend the universities regardless of their social backgrounds. The idea of nationwide scholarship test was framed by James Bryant Conant. (Toch) However in recent times social factors have taken much significance in the admission criteria. The educational inequality has been a striking factor. Often it is found that meritorious students emerging from the lower class in the society are deprived from proper educational facilities and they fail to make an entry to the graduate schools. The African Americans are found to attend less prestigious schools. These inequalities have spread also in the higher education system of the country. Studies reflect that Latin and Americans belonging from the northern parts of the country tend to score lower in their SAT exams in comparison to the Whites . However the difference in SAT scores by them have been claimed to be due to the difference in the level of education they received in their school levels. Whether it is due to the fact of quality of education or due to discrepancy in the SAT scores the effect of the social class on SAT scores cannot be ignored. (Shephard, 347) It is claimed that examinations like SAT and GRE are predictor of family